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The 70s fashion it does not promote a unique style, but refers to various cultures and ways of expression. In these years the so-called “counter-fashion” was born: it is certainly the decade where everything was possible in terms of style, and more.
The 70s style is full of all those suggestions, fashions and changes that occur outside. The fashion of those years can be defined as a real movement born from the innovative ideas that spread already at the end of the 60s with the hippie culture, drawing from the social and political situation that surrounds it and makes it its own through style experiments. Fashion in those years became a way to express one’s political ideas as well: wearing a leather jacket, a parka or a certain type of pair of glasses expresses, in fact, a determined and precise political orientation. In fact, during this decade the concept of “personal taste” and free aesthetic choice was born: fashion offers extravagant mixes and styles in an imaginative and eccentric way to express your personality to the fullest.
Even the feminist movement of those years identified with long skirts, dresses bought for little money at the flea markets and clogs. Political ideas were therefore also linked to fashion: branded jeans, Ray Bans, Timberlands were worn by those who, in Milan before and throughout the rest of Italy after, were defined as the “paninari” or the young people of right. The young leftists, on the other hand, wore torn jeans, low-cost glasses, oversized shirts and sweaters, shoulder bags in natural leather.
Crucial, in defining the fashion of the 70s, but in general throughout the history of fashion to follow, was the important wave of strikes that hit many industries between 1970 and 1975. Many of the companies that worked in the clothing supply chain were forced to close. Thus, to save themselves from the crisis, almost all the fashion houses converted their proposal, choosing “ready-to-wear”. We had reached the period in which we no longer spoke of fashion, but of “fashions”.
70s women’s fashion is characterized by:
floral accessories and clothing;
the use of bright and gaudy colors;
clothing with large shapes and figures, and geometric designs.
In the United States, as a reaction to the Vietnam War, was born the “Flower Power”, which had its first, mythical singers at the gathering of the Woodstock festival. The flowers became like this peace symbol against all wars. Men’s fashion was also conditioned: Hippies wore long and baggy shirts, transparent tunics in shocking colors, giant flowers, non-precious jewels of all kinds and exotic garments. This somewhat poor and unkempt look, beyond the official fashion, became a real anti-fashion, a symbol of freedom.
During this decade the concept of “personal taste” and free aesthetic choice was born: fashion offers extravagant mixes and styles in an imaginative and eccentric way to express your personality to the fullest. F.lower’s power, rockstar and disco music mix : the 70’s style in fact it is full of all these suggestions, fashions and changes that occur outside. It inherits from the previous decade the “hippie” culture, a counterculture that cries out for sexual freedom, the use of drugs to broaden the state of conscience, and has peace, love and freedom as ideals.
Strong is the passion for countries like India and the East , introduced in the West by the Hippies, and spreads in fashion with ethnic and hedonistic influences. Musicians, rock stars in particular, become icons of this fashion, with their eccentric, consumer-oriented lifestyle. The “aesthetics of ugliness” also began to spread, a characteristic of the punk style that will also influence fashion through the creations of Vivienne Westwood. The catwalks show off sparkling and sparkling looks, inspired by those of 1930s movie stars and you live by the motto “Sex, drug and rock’n’roll ” .
Here are some tips from JNH to reproduce the 70s style today , for women and men.
In the 70s the “mini”, a peculiarity of the previous decade for women’s fashion, now gives way to length and breadth. Large sizes are in fact found in skirts and dresses, and very popular is the pleated. Together with the iconic bell bottoms , women wear tiny shorts, trouser skirts, both long and short to the knee, proving that it’s the decade without half measures!
Knitwear and crochet are popular, ranging from sweaters to vests, dresses and cardigans, to swimwear and bags .
With the explosion of disco music, the trend in the use of lamé is affirmed, making tops, skirts and jumpsuits bright, giving a look that does not go unnoticed, so flashy.
To complete the feminine outfits, accessories are decisive. Bags become more practical and functional than in previous decades: they are wider and with more different shapes and materials, but always natural. The shoulder straps are very popular , as are the backpacks, all of large dimensions and fabrics ranging from rope to straw, up to ethnic patterns, which go well with the emblematic wedges, and as an alternative to boots.
Men’s fashion is characterized by two different and opposing currents: on the one hand we find the style of counter-fashion, that is, that of the protest against student movements. On the other hand, there is a more serious and easy to wear style. In fact, a 30s-40s style returns, with high-waisted trousers, wide and straight legs.
Marine-style jackets , such as duffle coats or double-breasted coats (Russian style), are very popular , as are leather or suede jackets.
We can therefore confirm with certainty that 70s fashion was among the most fascinating and decisive in the history of fashion ever. Furthermore, the important and revolutionary introduction of the unisex fashion just these years. The androgynous style proposed in recent years, in fact, allows women to wear men’s clothing: jeans, pullovers, sports shoes, dungarees, tracksuits, men’s suits. And vice versa, even the hair, in the wake of the hippie style, becomes a prerogative of men.
Style suggestions for an authentic 70s outfit.
For the woman:
For man:
